Mog died in the final book, Goodbye, Mog. 26 November 2015 J ohn Lewis' Christmas advert may have been the most highly anticipated advert of 2015, but it may not turn out to be the most successful. "This year, we’re proud to be working with renowned children’s author Judith Kerr to create a magical new Mog story to be enjoyed by parents and children and to support the important cause of helping Save The Children improve child literacy in the UK."
"For many families, the sharing of stories is an important part of their Christmas celebrations and is often a tradition that is passed down through generations. Mark Given, the director of planning and propositions at Sainsbury’s, said: "More than any other time of year, the Christmas season is when people come together with family and friends to share simple moments and kindnesses. Profits from the sales of both items will go to Save The Children. The book version of "Mog’s Christmas calamity" will be on sale for £3 in Sainsbury’s stores, as will a Mog soft toy (£10). Luckily for us, the amazing team we assembled have done our kids and Mog's legion of fans proud."Īs part of the activity, Sainsbury’s has partnered with Save The Children in aid of child literacy in the UK. "Mog's not just any old cat – she's a beloved icon of children's literature. It was thus a huge honour and a great responsibility when Judith Kerr gave us the opportunity to bring Mog to life on screen. Greive and Rossi said: "As dads, nothing is more special than the time we spend reading stories to our kids.
Sainsbury mog cat commercial tv#
The TV spot was directed by James Rouse through Outsider. The studio was also behind the film Paddington, which used a mixture of live action and animation.ĪMV’s joint executive creative directors, Adrian Rossi and Alex Greive, came up with the idea. Sainbury’s Christmas advert featuring Mog the Cat was quickly crowned 2015’s winner by City A.M.’s own reviewer, who praised the way it managed to navigate the right side of the emotional. Kerr herself makes a cameo as a neighbour.įramestore animated Mog. It tells the tale of a community coming together to help the Thomas family enjoy Christmas after their cat, Mog, accidentally burns down the kitchen. The TV spot breaks tonight (12 November) across multiple channels at 7.15pm. Last week John Lewis unveiled its 2015 Christmas advert, The Man On The Moon, telling the story of a touching connection between Lily, a little girl with a telescope, and an elderly man living on the moon.Sainsbury’s worked with Kerr and her publisher, HarperCollins Children’s Books, to develop a new Mog story and then turn it into a three-and-a-half-minute ad that mixes live action and animation.Ĭampaign revealed the details of the ad in September.Ībbott Mead Vickers BBDO was behind the work, called "Mog’s Christmas calamity". She added: "Reading is such a huge thing for children and so anything that can help that I think is terrific, and I thought this was a terribly good idea from Sainsburys." "It's extraordinary and wonderful to see." This year’s offering features Mog the Cat, the feline made famous by Judith Kerr’s popular children’s book series. "I saw a lovely bit of film where she rolls over," she said. This year their exclusive Mog the Cat story sits at the heart of a ‘Read On.
The campaign was developed in partnership with the Royal British Legion and marked the event’s 100th anniversary. In a behind-the-scenes video made by Sainsbury's, Judith says she never thought she'd see Mog in 3D. It features an animation of much-loved children’s author Judith Kerr’s Mog character as the accident-prone cat’s Christmas turns into a calamity through a sequence of amusing and. Last year Sainsbury’s centred their campaign around the famous ‘Christmas Day truce’ football match between British and German forces.
The advert also promotes Sainsbury's Christmas slogan 'Christmas is for sharing'. You can buy Mog's Christmas Calamity, written and illustrated by Judith Kerr, from Sainsbury's to support UK literacy work and Save the Children's national Read On. Sainsbury's has teamed up with HarperCollins Children's Books and Judith Kerr to create a special Christmas story starring Mog to raise money for Save the Children and improve child literacy in the UK. Why has she been brought back for the Sainsbury's advert? Mog died of old age in the final book, Goodbye Mog, published in 2002. Meet Mog, a brilliantly clumsy cat who turns everything. Judith Kerr (Image: BBC) What happened to Mog? The Sainsburys Christmas commercial from 2015 is going to give you a new favorite kitty for sure.
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